I need to lead in a transforming organisation:

Take me to Leading with Outcomes

I want to help others to lead with outcomes:

Trainer & facilitator programmes

We help leaders and engaged team members at every level to gain fluency in the language of outcomes – developing and pursuing strategies together, innovating and adapting as the organisation learns to renew and transform itself. More...

Workshops: Impact! Story, Strategy, and Outcomes for Products and Services

Impact! is a 1-day Agendashift workshop focussed on products and services, suitable for product teams, service delivery teams, managers, and expert practitioners. It covers:

  • Capturing business context
  • Hypotheses and experiments
  • Alternative/complementary expressions of user need
  • Thinking strategically about outcomes
  • Managing your portfolio of experiments – optimising and organising for learning
  • Experiment design with A3
  • And briefly, some implications for organisation design

In short, a great way to get everyone onto the same page and speaking the same language – not just in terms of jargon, but much more importantly in terms of needs and outcomes, especially those that matter strategically.

Many of the concepts covered in the Impact! workshop are introduced in Right to Left: The digital leader’s guide to Lean and Agile, chapters 5 and 6. Reading the book is not a prerequisite, but if you enjoyed the book, you’ll love the workshop – and vice versa!

Workshop overview

Four sessions:

1. Getting started

  • Business context – with Celebration-5W
  • User stories and job stories
  • Hypotheses, “hard” and “soft”

2. Product/service goals – outcomes as strategy

  • Outside-in strategy
  • “What new stories could you tell?”
  • Outcomes and obstacles
  • Product/service goal generation – with 15-minute FOTO
  • Option Relationship Mapping

3. Managing experiments, optimising for learning

  • Changeban – our Lean Startup-flavoured Kanban simulation game
  • PDCA and double-loop learning

4. Experiment design with A3

  • Impact Mapping (optional)
  • Idea generation & selection
  • Hypothesis design
  • Experiment A3
  • Review & retrospective


Copyright © 2015-2024 Agendashift Ltd (formerly Positive Incline Ltd). All rights reserved. The page Impact! Story, Strategy, and Outcomes for Products and Services by Mike Burrows of Agendashift Ltd is licensed under the Creative Commons Attribution-ShareAlike 4.0 International License. To view a copy of this license, visit https://creativecommons.org/licenses/by-sa/4.0/.

Source text maintained at github.com/asplake/agendashift-open/tree/master/workshops/impact.md (github.com)

For image source files (or simply to join the Agendashift mailing list), just ask:

I understand that I will be joining the Agendashift mailing list also

Page sources for Impact! Story, Strategy, and Outcomes for Products and Services


Meet us online

About us

Agendashift™ is brought to you by Agendashift Ltd (formerly Positive Incline Ltd), UK-based specialists in leadership, engagement, strategy, and change. Founder Mike Burrows came to prominence in the Lean-Agile community as the originator of Kanban’s values model, out of which came his first book, Kanban from the Inside (2014). His more recent books Agendashift (2nd edition 2021) and Right to Left (2019, audiobook 2020) bring a resolutely needs-based and outcome-oriented perspective to change, transformation, and the Lean-Agile landscape as a whole, contributing meanwhile a number of popular tools, games, and other resources. He works as a consultant, facilitator, and trainer, and as a keynote speaker at events public and private around the world.

Copyright © 2015-2024 Agendashift Ltd (formerly Positive Incline Ltd). All rights reserved. Privacy, security, and usage policies